**Important Pricing Update from Popular Jewelry (Est. 1988)**
Dear Valued Customers, When my mom, A$AP Eva, first opened our doors in 1988, she built Popular Jewelry on two guiding promises: offer exceptional craftsmanship in...
Read MoreShine Bright 🏈💎✨ - We partnered with Apple Music to create Rihanna-inspired pieces to promote the Super Bowl LVII Halftime Show
Crafting With Passion Since 1988
Popular Jewelry— in the heart of downtown NYC, where the unique neighborhoods of Chinatown, Little Italy, SoHo and Tribeca intersect. For decades, Popular Jewelry has had to meet the demands of its culturally diverse clientele, who have hailed from both local and abroad.
Holiday Cheer
Extensive Pendant Collection
Our Landmark Showroom
Popular Jewelry
255 Canal Street, New York, NY 10013
7 Days a Week, 9:30AM - 7:00PM
Featured blog
Let customers speak for us
![[duplicate] Puffy Mariner Bracelet (Silver)](https://cdn.shopify.com/s/files/1/1329/1267/products/SilverBracelet_70x70.jpg?v=1680443188)
Square earrings
Kevin is always amazing!! Always great to work with! I can’t shop anywhere else for my jewelry!! Best place
jon Gagliano
Square Diamond Earring (10K)
Wow! Cant rave enough about this scapulary. Great details and not heavy on the neck. Length is perfect. Love love.
Daniela
Sacred Heart of Jesus and Our Lady of Carmel Scapular Necklace
Kevin and the team are great people.
My new dog tag necklace fits perfectly.
Brad Agy
Crescent-Cut Ball Chain (Silver)
Best jewelry and best prices
I have been shopping with popular jewelry for some time now. They never seem to disappoint! Beautiful 10K pendant and always good prices and always respond to questions when asked! Highly recommend shopping with popular jewelry you will NEVER be disappointed thank you guys for all my jewelry and your business!
James Castillo
Patterned Tube Crucifix Pendant 10K
![[sold out] Virgin Mary Pendant (14K).](https://cdn.shopify.com/s/files/1/1329/1267/products/Mary_Pendant_14K_Front_P36140_UAII-GC_70x70.jpg?v=1550332843)
