A$AP Rocky and A$AP Lou - From left to right: William and Eva posing with ASAP Rocky and ASAP Lou from ASAP Mob at a famous jewelry store on Canal Street called Popular Jewelry A$AP Rocky and A$AP Lou - ASAP Rocky and ASAP Lou from ASAP Mob posing with Eva and Yina at Popular JewelryTravi$ Scott - Travis Scott is an American Hip Hop recording artist from Houston, Texas posing with Eva at Popular JewelryPlayboi Carti who is a rapper from from Atlanta, Georgia who signed with Awful Records. In this picture he is on the right posing with ASAP Eva who is on the left at Popular JewelryA$AP Ant - ASAP Ant a.k.a YG Addie is an American Rapper from Baltimore, Maryland posing with Eva at Popular JewelryFrom left to right: Cherish Hicks, Eva from Popular Jewelry, and Grammy award winning, seven time platinum producer Mano who worked on the chart topping track, "The Hills" in The Weeknd's album, "Beauty Behind the Madness" are posing together



     Established in 1988, during the high-noon of rap's golden age: Popular Jewelry started out as a small jewelry booth, tucked inside an exchange that bordered the outskirts of Soho, Tribeca, and Chinatown. It has since then matured into a self-operative, robust business— all the while maintaining the intimate family atmosphere that so defined its early years. Many jewelry stores along the Canal Street strip have closed down for good, but Popular Jewelry has steadfastly persevered for the past 28 years, enduring the toughest of both economic and natural disasters. The business owner, Chiok Va Sam, (a.k.a. Eva) is well-known for her relentless work ethic (Popular has been closed for business only six days since it first opened) along with the dedication that she brings to her clients on an everyday basis.
     Popular Jewelry has striven to produce the highest quality fine jewelry; to provide the best service and customer experience. We wish to exceed our clients' expectations each and every time we serve them.  The demographic of our satisfied celebrity clients range from music artists to actors; this esteemed list includes Beyoncé, members of A$AP Mob (most notably A$AP Rocky), CeeLo GreenElephant Man, Flatbush ZombiesJoey Bada$$Ken RebelMacklemore, Paulina RubioPlayboi Carti, Stefan CharlesTracy Morgan, Travis Scott, and Wu-Tang Clan's Cappadonna the list goes on.

The Difference - Why We Only Carry Fine Jewelry

     Whether a piece is labeled as fine or costume jewelry ultimately depends on the material from which it is made. Fine jewelry is comprised of precious metals such as gold (fine jewelry is defined as gold with a purity of 10K or greater), sterling silver, and platinum. Because fine jewelry is composed of durable, high-quality materials, it can better withstand time (very often for multiple generations) than their costume counterparts. For these very reasons, gold. silver, and platinum retain their value extremely well— fine jewelry is a worthy investment.